The Confident Singer Idea
Ever since I closed down my business, Unconditional Confidence (yes, the website is still there but it's a ghost town), I've been playing with another blog idea: The Confident Singer.
Here's the deal. The site and blog would focus on information, interviews and resources to help singers:
- apply the new rules of marketing and PR to advance their careers
- network strategically to get gigs
- create an image that works for them
- apply the Law of Attraction to their lives and work
- perform with confidence, authenticity and their own kind of charisma
- connect with other singers and industry professionals
And who knows what else.
I've been thinking about it for a long while and I'm almost ready to take action, but… here's what's stopping me:
Will anyone care?
Do singers really look for this stuff online?
Is there an audience for what I want to create?
When I search for something like this idea online, I find nothing. Sure, there are some sites for musicians but nothing just for singers. There's a lot for bands, but not so much for solo performers.
Tonight, three of my singer friends are coming over for dinner so I may create an impromptu focus group and grill them with questions. Is this something you could use? And if not, what would be helpful?
1Chris Alexander
wrote on 29 May 2008 at 11:51
OK, so the first thing I wonder is, how many singers are technologically enabled? This is definitely a subset of all singers, because there are probably plenty of singers who don’t even use a PC on a regular basis. So your base audience will be the much-smaller group of singers who use computers and internet on a fairly regular basis. That said, this group of tech-enabled singers will probably grow, and there is ever more awareness of DIY music distribution (MySpace, etc.), about which I am sure singers are learning. So the future for The Confident Singer website seems to me to be overall promising.